Freedom Grinderz
BRAND IDENTITY DESIGN
Freedom Grinderz, a local non-profit mountain biking club that is driven by the sense of community needed a strong, timeless logo that would allow them to continue building recognition throughout the island and stand out among their competitors.
The letterforms of F+G come together to form a bike pedal to create a unique and custom mark that has no issues setting itself apart in the crowd.
Sharp edges and thick lines call to mind the rugged trails and hills of the mountain.
Bold, deep colors play on courage, grit, and that ride-of-your-life feeling.
