Chief Hurao Academy
BRAND IDENTITY - PRINT & LAYOUT - WEB & DIGITAL - MERCHANDISE DESIGN - PHOTOGRAPHY
Chief Hurao Academy is Guam’s first CHamoru Immersion School. In my capacity overseeing all marketing functions and efforts, I also took on the role of executing all design needs.
From large scale projects like a full rebranding and website build to quicker turn-arounds like merchandise and digital layout design, this collection of work demanded out-of-the-box thinking and consistent flexing of creative muscles.
REBRANDING
Though its original logo played a large role in building brand recognition and awareness, a new season was coming. Realizing that its previous brand identity had a few gaps in strategy and application, a new look was essential to move the organization forward and position Hurao as the language learning center for CHamorus of today.
As part of the rebrand, a new website was also needed. This was a 6-month long project from design, content creation, and image capture to development, copywriting, and launch.
